As expected, March was another good month.
Total downloads were 539,260.
I’m still getting a drizzle of residual downloads from Libsyn even though I moved my RSS feed on January 1. I had 1,187 downloads from Libsyn which I find really surprising. There isn’t one single player which is responsible for the downloads. They are all over the place.
My theory is that, for whatever reason, some people subscribed before January 1, and then the feed didn’t get refreshed. Maybe they just stopped listening, so the feed had no reason to refresh.
Regardless of the reason, the April downloads from Libsyn are looking to drop by at least half.
There is a very interesting story behind what happened with all the growth I’ve experienced so far in 2022. However, I don’t think I’m in a position where I can share that yet.
There are no villains and there is nothing shady, but I have something going that I don’t want to jinx at the moment, so I’m going to hold off on the story for a few months.
It involves a bit of good luck, which turned out to be bad luck, but then was solved by more good luck.
I realize that sounds cryptic and mysterious, but I will reveal all eventually when this plays out.
I spent very little on promotion last month other than an ad that ran on Overcast. It performed well, but it wasn’t the best performing ad I’ve run on that platform.
I’m going to be doing some larger ad buys soon. I’ve been building up a war chest as some of the places I want to advertise that give the best ROI require a larger ad spend.
My goal for 2022 was to do 1,000,000 downloads in a month, and I’m currently 1/2 to that goal just 3 months in.
My April downloads will be less than March, but that’s all good for the mysterious reasons I’ll explain later. It is more an issue with statistics than actual downloads and people listening.