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Podcasting

March 2023 Podcast Report

Here is a summary for March 2023:

Total Downloads: 1,018,233

Month-to-Month Growth: 5.57%

Year-to-Year Growth: 67.28%

If you take away the big spike I had in January, total downloads are still on a steady increase.

I didn’t do any major promotions again in March, so growth has been slight.

That, however, is fine because, as I mentioned last month, my probably now isn’t growth but sales.

The BIG news for March is that the sales pipeline has been filling up, and it was my biggest revenue month by a wide margin.

Glassbox is finally hitting its stride with sales, and the sales pipeline looks to be strong for the next several months, with a few potentially very big deals.

So, my problems have gone from growth to sales and now to cash flow.

Now it is just a matter of waiting for cash to come in from the ad sales when I can start investing in growth again, but this time at an even higher level.

On a personal note, I moved into a new place yesterday.

This might not sound like it has anything to do with the podcast, but it actually has everything to do with the podcast.

For the last two years, I’ve been living and working in the same room….in a basement. I’m now in a place where I can have a proper podcast studio…and a kitchen, and a bedroom.

I didn’t launch the paid subscription version of the podcast this month, but it is still high on the to-do list.

Absent an exogenous growth spurt over the next two months, I assume April and May will have steady or stable growth.

By Gary

3 dimples. 7 continents. 130 countries.

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