Travel Magazine Ad Revenue Drops in Q1 2012

First quarter numbers are in for magazine advertising revenue. It doesn’t look very good for travel magazines (all magazines for that matter).

Outside of Conde Nast Traveler, pretty much every travel magazine saw marginal or substantial decreases in advertising revenue compared to the same time period in 2011.

Having seen a recent issue Conde Nast Traveler, I think their increase is mostly coming from non-travel advertisers. It probably also doesn’t hurt that they are part of a large publishing empire that can do large advertising deals with big brands across multiple publications.

Revenue Pages
Conde Nast Traveler +8.7 +5.5
Southwest Airlines Spirit +2.7 -3.1
Endless Vacation -2.9 -5.4
National Geographic Traveler -3.8 -7.6
Travel + Leisure -5.1 -8.7
Executive Travel Skyguide -6.7 -12.7
US Airways Magazine -14.3 +6.2
American Way -14.6 -14.9
Destination Weddings and Honeymoons -15.7 -20.3
National Geographic -26.9 -27.0
Caribbean Travel & Life -32.0 -36.2
Arthur Frommer’s Budget Traveler -54.8 -56.1


By Gary

3 dimples. 7 continents. 130 countries.

One reply on “Travel Magazine Ad Revenue Drops in Q1 2012”

Does this reflect a continuing move of that media to online spending? Or does it bode ill for travel as a category for non-travel advertisers?

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