I’ve decided to dust off the ol’ personal blog and use it to write about things which I don’t want to put on my main site. I think the best way to get into the habit of writing is to write, and I don’t always want to write about things which I’d put on my travel blog, so I’ll just stick them here.
The first subject I want to address is the very thing I’m doing on this site: keeping your blog on-point.
There has been a trend I’ve noticed during the last several months. People start a travel blog because they are about to take off on a long trip. As they learn more about blogging, SEO and social media, it starts to consume them and pretty soon their travel blog spends more time talking about blogging than it does about travel.
People……no one is interested in this!
If you draw a Venn Diagram of people interested in blogging and people interested in travel, you don’t get both circles, you get the tiny hunk in the middle.
The total universe of people who are interested in travel blogging is pretty small in the big scheme of things. Walk down the street and ask people if they are interested in blogging or if they are interested in travel? I think the answer you get will be pretty obvious.
Moreover, unless you have been running a blog for years, you probably don’t have much to add to the conversation other than rehashing what you’ve read on other sites.
It is easy to get suckered into writing about it because other bloggers leave more comments than average readers. It appears that you get more action on those type of posts, but the reality is you are just limiting yourself to the echo chamber.
If you want to reach a wider audience you have to stay on point and stick to the subject that got you started in the first place: travel.
I have on occasion discussed business issues on my site, but for the most part, I stay totally away from such discussions. People aren’t interested and if there is too much inside baseball, it turns casual readers away. I would never have posted this article on my travel site for precisely that reason.
My advice: stay on topic and leave the insider discussions to blogger forums or Facebook groups where you don’t have bore the public.
…or better yet, start a personal blog.