I often tell people the story of how I started to take my blog seriously back in December 2007 when I was in Hong Kong.
If that was my great blogging awakening then I’m currently undergoing my second great awakening.
The first step in this is creating an editorial calendar. So far everything has been sort of willy-nilly as far as what I post when. By creating a calendar I’ll know exactly what and when something will be going online. I have an idea what I’ll be doing every day of the week now, which is actually a rather nice feeling. I’m starting the posting schedule on Monday. Here is my tentative lineup:
Monday: Links and misc
Sunday: Other travelers
I have more than enough destination articles to stay busy forever. Gear and photography is something I’ve done in the past, but not extensively. Nonetheless, a lot of people enjoy reading those posts.
Commentary will be almost anything that isn’t about blogging. I might occasionally do an article on it, but no more than maybe once or twice a year.
I’m also going to be opening up the site a bit more allowing some guest posting, but only for particular subjects. I will never take unsolicited guest posts from people just for SEO.
I’m also setting a goal and limit of editing 500 photos a day. Maybe less. I have 5,800 in my queue right now and I think it will be better if I go through them slowly rather than doing them all at once.
Finally, I’m close to finalizing my guest post strategy for August and September. Hopefully, everyone will be sick of seeing me soon 🙂
As far as traffic goals, I’m setting a rather short term goal: I’m going to increase the total number of visits to my site by 50% in August. That seems like an enormous one month jump in traffic, but I think I can do it by just writing and not doing anything special. My organic rate is pretty high and I think I can boost that by just giving people a reason to read something.
I’m also looking to boost subscribers by 2,000 in August. That might be a bit harder, but we’ll see. Half that number would be acceptable.
I’m also looking to feature other travelers on my site ever Sunday. This something I started earlier in the year but never kept up with. I’m not looking to feature travel bloggers per se, but that is obviously a big group of people. If you have an interesting story and would like to be featured, let me know.